This was the first in a series of two idents for Greek music channel MAD. The brief was thankfully free, as always with this client. We hadn’t been used to using live footage for the station’s idents, so the first idea was to do just that.

The result was a surreal representation of the experience of watching music; A subtle explosion of color, feelings and energy coming out towards the viewer, surrounding them gracefully, before finally making them one with the station. C’ mon, you know the feeling.

Production: MAD TV
Animation / Sound Design: Stelios Nikolaou
Co-Creative Direction: Mia Alikaki
Music: Take Me Into Your Skin by Trentemøller

myinfo—Channel ident for Greek music station MAD TV, subtly exploring the experience of watching music.—myinfo