This was the second in a series of two idents for Greek music channel MAD. Same brief as the first ident, only this time we’d used a female viewer with exactly the same editing and actions, so as to create a mirror ident.

The resulting piece was more or less the same surreal representation of the music-viewing experience, this time with more of a girlish scent to it. Color, energy and magical flying lollipops coming out towards the viewer, surrounding them as gracefully, before finally making them one with the station.

Production: MAD TV
Animation / Sound Design: Stelios Nikolaou
Co-Creative Direction: Mia Alikaki
Music: Blue Sky Black Death

myinfo—Channel ident for Greek music station MAD TV, subtly exploring the experience of watching music.—myinfo