Greek music station MAD TV needed to update their graphics package for their reportage fillers, 2′-3′ snippets with events and happenings coverage around the world. Our concept proposal for the opening (showcased here) was to show the station’s near instant reaction to breaking news and events. The result was as satisfying to the client’s expectations as it was to our transformer-loving inner child; a fast paced montage of a cellphone’s robotic metamorphosis to a camcorder ready for action.
Production: MAD TV
Animation: Stelios Nikolaou
Co-Creative Direction: Mia Alikaki
Music: Singing In The Rain Remix by Mint Royale