We teamed up with Ants at Work to produce a series of commercials for MyDirect Insurance, promoting the various benefits of their car insurance programs. According to the copy, MyDirect customers have one less thought, or one less need a day, as they don’t need to worry about their car insurance. The agency’s creative brief & storyboards were clear & concise: we were going for a lighter, more joyful approach; one that doesn’t bear the corporate backbone of similar industries. The campaign launched in January 2012 in Greece and included a number of different versions, edits and applications for broadcast and cinema. One less worry for MyDirect Insurance, then!
Agency: Ants At Work
Music: Spyros Moschoutis
Production: Monologue, Chris Dolgeras